Founder and owner of Dramatics NYC, Rock has had half a century worth of experience in the hair industry. His unique approach to integrating entertainment into his salon business catapulted him into success starting in 1985 when he opened his first location on 3rd Avenue and East 83rd Street in Manhattan. Since then, he’s gone on to create the most successful salon chain in New York City and has been the personal educator of over ten-thousand stylists. A master hairdresser, Rock is renowned for his techniques in cut and color, but his course on stylist-client consultation is what has set his pupils apart from the rest. His emphasis on the importance of authentic and effective communication is what he says has made his business as successful as it is. Come and learn how to make every client in your chair a regular!